Wantagh Mazda - Concierge Car Buying

Car dealership client in Long Island New York area wanted to rebrand as more highline and wanted to highlight their streamline car-buying experience as a value-added differentiator. Utilized paid media, social, email, their newsletter, and landing page on website to help build a new brand awareness.

The methodology to determine the channels and the different targets we needed to hit are based off of their past success of similar campaigns and demographic data.

We were able to see the dealer's impression share improve by over 10% and the concierge car buying pages and ad consistently getting top views and conversions. See below for sample results that I have available.

The landing page where ads or emails get directed to:

Newsletter snippet: